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THIS IS NOT REAL.
IT'S SO REAL.

THIS IS NOT REAL.
IT'S SO REAL.

SO REAL Digital Twins

What we do

Using our patented (pending) scanning and conversion technology,
SO REAL automates the production of digital twins of 3D objects.

We mass-produce cinematic-quality, game- / VR-ready 3D assets for use in games, films, and VR/AR/MR experiences.

Game

Game- / VR-Ready Guarantee

Cinema

Cinematic Quality

portfolio

Huge, Growing Portfolio

Physics

Physics Parameters

cool

Cool Features

Built-in Physics Parameters
X-Ray Vision Mode
Shatter Effect

Why we do it

VISION

Immersion > Empathy > Understanding > Peace & Commerce

We are all about making the world smaller.

If you want to understand another language or culture (or any topic), the best way is to jump on a plane, go there, and fully immerse yourself in it. But what if you cannot do that? Or what if you choose not to in order to minimize your carbon footprint?

VR is the next best thing.
Immersion leads to empathy.
Empathy leads to understanding.
Understanding leads to peace. (and commerce, of course.)

MISSION

By mass-producing cinematic-quality, VR- & game-ready 3D objects, we enable global access to immersive experiences and thus accelerate the journey to global understanding.

VALUES

MAKE the WORLD SMALLER

Artists and business people are the true ambassadors of the world.
Immerse as individuals.
Emerge together.

WOW! Effect

If it's not stunning, it's not finished.

BUSHIDO.
(Samurai Code)

Loyalty.

Walk the talk.

Compassion.

Improvisation. Collaboration.

“Yes, AND..." replaces "Yeah, but..."
And that's how great collaboration begins.

Humor.

Fun is a worthy end in itself.

AND, it accelerates the speed of adoption of pretty much anything new.

What's in it for you

Zeichenfläche 1

For CUSTOMERS

The SO REAL Promise (USP)

Each SO REAL object:

  1. is game- / xR-ready.
  2. is of cinematic quality, (but we can make them more cartoony if you'd like).
  3. has astonishingly precise topology.
  4. has the physics parameters already built in.
  5. has optional cool features not available anywhere else:
    • Superman X-Ray Vision Mode built in. (Yes, you can look inside the objects!)
    • Shatter Effect. (precalculated shatter points and shards)

SO REAL's proprietary automation technology reduces production time of 3D objects by orders of magnitude. As we can produce 100's of new objects per week, we deliver you never-ending VARIETY.

multiplier

For INVESTORS

SCALE!

SO REAL has 2 stages of multipliers.

STAGE 1, the rocket booster:
With very little effort, we create 1000's of objects each of which can be sold 1000's of times.

STAGE 2, the afterburner:
After a few years, the SO REAL automation tool will be a robust, stable product of its own. By licensing it to 3rd parties, 1000's of 3D artists can also create 100's or even 1000's of 3D objects per year, each of which can be sold (by SO REAL) 1000's of times.

Who we are

MEET the TEAM

The co-founders of SO REAL, Ian and Charles, have >50 years’ combined experience in intrapreneuring. Since 2003, they have worked together building up new businesses from concept to global rollout to scale-up. The common threads running through all these new businesses were cross-industry convergence and radical innovation. Ian and Charles connected seemingly isolated dots, inserted catalysts, formed coalitions, then built businesses out of the resulting chain reactions. SO REAL AG is yet another venture born of this recipe for success.

They have led multinational teams and entire organizations both big and small; from 6 to 250 people. They live for the thrill of connecting cultures and breaking down borders. Having spent so much time in these places, they now feel at home in the USA, China, Israel, Germany, Italy, Japan and Sweden, just to name a few countries.

ian_bland

Ian Ravenshaw Bland

Co-Founder, CEO, and Head of Business Development

charles_fluekiger

Charles Flükiger

Co-Founder, COO, and Chairman

Raffael_bio_photo_2

Raffael Dickreuter

Creative Director

Urs_bio_photo

Urs Schumacher

Head of Software Development

The ADVISORY BOARD

simon_schubiger

Prof. Dr. Simon Schubiger

christian_kund

Dr. Christian Kunz

max_sacker

Max Sacker

claude_fluekiger

Claude Flükiger

The BOARD of DIRECTORS

charles_fluekiger

Charles Flükiger

Co-Founder, COO, and Chairman

ian_bland

Ian Ravenshaw Bland

Co-Founder, CEO, and Head of Business Development

peter_staehli

Peter Stähli

Member of the Board.

The ECOSYSTEM

Collaboration partners

AW_Logo_RED_small-1

Well-known in the industry as the golden standard of photorealism, Another World VR lives at the convergence of art and technology. Among the pioneers of the medium, blending narrative storytelling, cinematic aesthetics, and immersive gaming interactivity, their ruthless commitment to perfection requires pushing the limits of technology. To this end they are constantly experimenting with the latest developments, making them an ideal partner.

AWVR's results speak for themselves. Their most recent, self-produced VR experience was selected for competition at several major film festivals, including the 75th Venice International Film Festival (Venice VR) and Raindance. Their repeat clients for commercial projects include Deutsche Bahn and Microsoft.

images

The development of the automation for creating digital twins requires the convergence of many disciplines: physics, computer graphics, procedural modelling, and human-machine interaction, just to name a few. The University of Applied Sciences and Arts Northwestern Switzerland (FHNW) has this expertise under one roof and has a long-standing track record of successful collaboration with industry partners in cutting edge innovation projects. Its Institute for Interactive Technologies (IIT) has pioneered many technological developments in and beyond Switzerland. IIT projects and members have been recognized with various awards, including a Tech-Oscar nomination, Best of Swiss Web Award (2017), and often receive media attention.

logo_innosuisse

Innosuisse’s mission is to promote science-based innovation in the interests of industry and society in Switzerland. Providing know-how, a strong network, and resources, Innosuisse has helped SO REAL tremendously. We are in their Startup Coaching program and Innosuisse provided part of the funding for our feasibility studies.

In Q1 2020, we will kick off an Innosuisse project with research partner FHNW Institute for Interactive Technologies.

PTS_Logo_Menu_Retina

Founded in 1988, P&TS is the winner of the 2018 Patent Law Firm of the Year in Switzerland Award. In 2004, they decided focus on the start-up market, a risky move because of the complex technologies associated with start-ups and, frankly, the lack of funds. However it is where their services are most needed. Then the country’s specialised schools and Federal Institutes of Technology were instructed to focus on technology transfer. So, the strategy paid off. P&TS emerged as THE key partner.

As with SO REAL, innovation is in their DNA. As their attorneys have technical backgrounds, they understand complex, multidisciplinary concepts instantly. They are world-class brainstormers and together, we are able to find brilliant, inventive paths into the frontier.

Contact

SO REAL AG

Bogenschützenstrasse 9A
3008 Bern
Switzerland

contact@soreal.ch

News

Innosuisse project approved!

02 Dec 2019

Innosuisse has been a tremendous help in the development of SO REAL over the past 13 months.  First with startup Initial Coaching, then with an “Innocheque”, then with startup Core Coaching.  This past Monday, 02 DEC, we received wonderful news from them.  Innosuisse approved our application for a development project!  The research partner will be…

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Terminator, Iron Man and the Swarovski Tree

29 Nov 2019

Swarovski put some very interesting ornaments on their famous tree in the Christmas Market at Zürich main station. Our Creative Director, Raffael, worked on the film Terminator years ago and ended up with the original prop of the Terminator Model T-800 head.  In honor of the release of Terminator: Dark Fate, we thought it would…

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Games

GDC 2020!

18 Nov 2019

We are absolutely THRILLED to be part of the SwissGames delegation to GDC 2020! Here is the official press release.

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